Chloe O'Hallaron
Art Direction
Hi, I'm Chloe!
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I'm a first year student at the VCU Brandcenter studying art direction.
EXPERIENCE
PARTNERSHIPS AND GIFTING COORDINATOR
August 2022 - May 2023
Direct report to Partnerships and Community Manager
Manage customer relationships to ensure satisfaction and loyalty
Implement partnership marketing strategies to expand brand reach
Amplify brand presence across digital platforms
Lead wholesale outreach initiatives to expand distribution and partnerships
MARKETING INTERN
June 2022 - August 2022
Direct report to Marketing Manager
Execute digital marketing campaigns and employ data-driven strategies
Manage social media platforms to foster engagement and growth
Design marketing and branding graphics
Manage WordPress website content
HISTORIAN COMMITTEE CHAIRWOMAN
Phi Mu Fraternity, James Madison University
December 2021 - December 2022
Lead a team to strengthen chapter image across digital platforms and on-campus
Direct video production and editing tasks
Aid recruitment efforts to seek and select new members
Collaborate with PR Committee
YEARBOOK EDITOR
Saint Catherine's School
August 2017 - May 2020
Utilize typography and layout design to enhance visual communication
Play a collaborative role in the comprehensive design of a yearbook
SENIOR CREATIVE EXECUTIVE
December 2023 - May 2024
Assign tasks to Creative Executives and Creative Coordinators
Manage Designated account work
Collaborate with Account Managers and Creative Directors
FEATURE WRITER
Multimedia Storytelling in Urbino, Italy
'A Timeless Brew: The Secret History of Urbino's Oldest Caffe'
June 2023 - July 2023
Engage in immersive academic experiences at the University of Urbino
Conduct international research and reporting
Generate multimedia content for a website
Collaborate with student interpreters to execute interviews for research
EDUCATION
JAMES MADISON UNIVERSITY
2020 - 2024
B.A. Media Arts and Design
Concentration
Creative Advertising
Minor
Communications Studies
VCU BRANDCENTER
2024 - 2026
M.S. Business / Branding
Concentration
Art Direction